Best SEO Strategy

SEO and Accessibility: Technical SEO [Series Part 3]

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it …

SEO and Accessibility: Content [Series Part 2]

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As SEOs, our goal when we’re creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In …

Web Content Accessibility Guidelines: What They Are and Why SEOs Should Care

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If you’re currently working to make your website accessible to all users, you’ve probably already heard about the Americans with Disabilities Act (ADA). This piece of US federal legislation was passed …

How Optimizing for Voice Search Will Impact Your SEO Plan in 2021

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A decade ago, you could define SEO to a layperson by establishing the relationship between “search” and “text.” Fast-forward to present day, and a sizable chunk of web traffic and online …

An Introduction to Accessibility and SEO [Series Part 1]

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Welcome back to Whiteboard Friday! To start us up after our break, guest host Cooper Hollmaier has put together a three-part series that shows how SEO and accessibility go hand-in-hand.  In …

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The Beginner’s Guide To Link Building

The Beginner’s Guide To Link Building We are going to share with you the best beginner`s guide to link building to keep your link building strategy on track.   Link building isn’t always easy, but if you want to rank with SEO, it’s usually the price of admission.Links remain one of the few established ranking criteria, despite Google’s opinion that SEOs often lay too much weight on them.   In fact, every study conducted in the last decade has discovered a strong correlation between ranking and links. While links alone cannot guarantee a top Google ranking, previous research has shown that ranking without them is exceedingly difficult.   Many people struggle with link building. Squandered link-building efforts, inadequate outreach approaches, and a lack of results upset people.This doesn’t have to be the case.   The content owner, the linker, the audience, and search engines all profit from good link building. Google analyses links in so many different ways that it wouldn’t be able to run its search engine without them.    Link building encourages the creation of useful content as well as the use of ethical marketing methods. When done right, link building can be a lot of fun (and money!). 1. Instant Classic Update The Beginner’s Guide to Link Building was initially released by Moz in 2014. Back then, the SEO community was still adjusting to the consequences of Google’s Penguin Algorithm, which penalised sites that used deceptive link-building tactics.    The SEO industry was aiming to shift to more holistic, value-added types of link development that wouldn’t conflict with Google’s efforts to clean up the web of unethical tactics.Paddy was already a well-known link builder at the time, having written one of the few solid books on the subject. Aira, the digital marketing agency that would propel him and co-founder Matt Beswick to new heights, was founded the same year.   Paddy was asked to create the first edition of Moz’s Beginner’s Guide to Link Building, and he felt honoured. Paddy has done it yet again in 2021.Since 2014, a lot has changed in link building, yet strangely, a lot has kept the same.    Along with Google’s algorithm (rel=ugc anyone? ), many of the tools and methods have evolved.As we worked with Paddy to update this edition of the guide, we noticed how many of the foundations of link building are still relevant now as they were when we initially published it.    As Paddy puts it …