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In this article, we are going to discuss SEO Tags. We will visit different types of tags and what are their purpose and how we can use these tags efficiently so we can rank higher in search engine result pages. Increasing SEO of your website is mandatory to be recognized in search engine ranking pages and getting a good amount of traffic in really tough competition in every niche.
Table of Contents
Introduction
SEO, also known as Search Engine Optimization, is an umbrella term that covers various strategies used by webmasters to increase the visibility of their websites in search engines.
If you want to see your website on top, you need to focus on a few things to improve your website and improve the search engine results. This guide is going to help you with everything you need to know about SEO tags.
For SEO tag, there are three major types:
- Marketer Tags
- Technical Tags
- Techno Tags
Marketer Tags Marketers are concerned about how a website looks and what the customers see. Therefore, they spend a lot of time writing articles and engaging the readers. They go for SEO when it comes to the quality of the content, infographics, etc.
What is SEO?
SEO, or Search Engine Optimization, refers to the optimization of a website’s website to help you gain a higher ranking position when it’s displayed in search engine results pages.
The various factors that affect SEO are:
Search Engine Rankings
URL Content
Local information
Social Media Rankings
Ranking factors are provided by search engine sites in search engine results pages. The ranking is calculated in various ways depending on the search engine. Search engine algorithms such as Google, Yahoo!, Bing, etc.
Ranking factors are specific to different ranking algorithms and are based on each website’s text, as well as it’s content and internal link structure. The ranking factor is added to the index of pages in search engines.
How to Rank Higher in the Search Engines?
I am no SEO expert, so don’t expect that I have all the answers. However, after going through the guide of optimizing content that has SEO tag, I’ve been able to write a quick guide to SEO tag.
What is SEO Tag? The essence of SEO tag is to promote the text of your website which is likely to get more exposure in search engine result pages (SERP).
According to the experts, your content has an SEO tag that explains to Google’s bots about the content and its primary keywords that might rank your website in the SERP.
These keywords will be specific to the type of website you’re running and could be things like “post” or “artist” or “interview”. You can choose any tag you’re comfortable with and stick with that throughout the website.
Types of SEO Tags
There are several different types of SEO tags. Headings Tags have 6 categories. The H1 tag is the header tag on a website. This is mainly used to inform the visitor of the website’s purpose, while also acting as a general catch-all tag.
The H2 tag is also called an H2 heading. This tag is used to highlight important content while adding in the URL of the page.
The H3 tag is known as the subject heading and is mostly used as the intro tag.
The H4 tag is the main header heading on a page. Its primary purpose is to link to another page. The H5 tag is a link to the main content. The H6 tag is the main image tag and is used when the page has an image as its main image.
The Link Tags A link is a short textual reference to another website. Alt Tag for images has really good importance to rank your images which is helpful for your website or blog ranking as well.
Purpose of SEO Tags
The tags and their purpose are discussed here to let you understand what SEO tags to use and what types of the tag are acceptable.
Here are the required and approved tags:
Insert Tag – Code Description When the code appears on the page, you can use the code.
For example Facebook: facebook.com Google:google.com Word Press:wp.com WordPress:wordpress.org
External Link – Image Tag When you embed an external image or link using the external link code, you can use the external link tag. Image: wp-authorize.net
External Link – Text Code When you embed a text code on your website to refer to the link or to mention the context of the link, you can use the code.
Image: wordpress.com/authorize Other Popular Tags Category – Category tag is for business sites.
Conclusion
The best way to make your site visible in search engine results pages (SEO) is to build upon the relevant keywords. This will help you avoid over-optimization of your website.