We are going to share with you the best beginner`s guide to link building to keep your link building strategy on track.
Link building isn’t always easy, but if you want to rank with SEO, it’s usually the price of admission.Links remain one of the few established ranking criteria, despite Google’s opinion that SEOs often lay too much weight on them.
In fact, every study conducted in the last decade has discovered a strong correlation between ranking and links. While links alone cannot guarantee a top Google ranking, previous research has shown that ranking without them is exceedingly difficult.
Many people struggle with link building. Squandered link-building efforts, inadequate outreach approaches, and a lack of results upset people.This doesn’t have to be the case.
The content owner, the linker, the audience, and search engines all profit from good link building. Google analyses links in so many different ways that it wouldn’t be able to run its search engine without them.
Link building encourages the creation of useful content as well as the use of ethical marketing methods. When done right, link building can be a lot of fun (and money!).
1. Instant Classic Update
The Beginner’s Guide to Link Building was initially released by Moz in 2014. Back then, the SEO community was still adjusting to the consequences of Google’s Penguin Algorithm, which penalised sites that used deceptive link-building tactics.
The SEO industry was aiming to shift to more holistic, value-added types of link development that wouldn’t conflict with Google’s efforts to clean up the web of unethical tactics.Paddy was already a well-known link builder at the time, having written one of the few solid books on the subject. Aira, the digital marketing agency that would propel him and co-founder Matt Beswick to new heights, was founded the same year.
Paddy was asked to create the first edition of Moz’s Beginner’s Guide to Link Building, and he felt honoured. Paddy has done it yet again in 2021.Since 2014, a lot has changed in link building, yet strangely, a lot has kept the same.
Along with Google’s algorithm (rel=ugc anyone? ), many of the tools and methods have evolved.As we worked with Paddy to update this edition of the guide, we noticed how many of the foundations of link building are still relevant now as they were when we initially published it.
As Paddy puts it like below.
“These days, link building is more comparable to brilliant marketing, and the companies who realise this are usually the ones that win in the long run.“
Without links, it’s unlikely that Google would have been created at all. Understanding how websites link to one another enabled Google’s founders to design a search engine that was so superior to all others that it became world’s most popular.In fact, links are still one of the most reliable Google ranking signals we know of after more than two decades.
Image Sources :Moz
Learn the basics of why link development is vital, how links help websites rank, and other ways links are important to a web-based business in this chapter.
2. Different Types of Backlinks
The truth is that not all hyperlinks are equal. In reality, the internet is made up of billions of linkages. Only a small percentage of these links may be taken into account by Google’s ranking algorithms. Indeed, many forms of links are expressly ignored by algorithms like Penguin, which was launched years ago.
Effective link building requires an understanding of the types of links that you require and that will help you rank.
Image Sources :Moz
This chapter covers the following topics:
Links created by users Nofollow links are links that are not followed.Links that are dangerous vs. non-risky Links that will last. 3. Putting Together a Link-Building Campaign
It all begins with a strategy.Some websites can attract links without any effort, but this is uncommon. In reality, most successful websites have a strategy for attracting links on a long-term basis and at a large scale. A well-thought-out approach can mean the difference between success and wasted effort.
The following are some of the topics covered:
What are our objectives? What is the minimum number of connections required to rank? What assets are we able to use or create? How long do you think it’ll take? What kinds of connections do we require?
Image Sources :Moz
4. Links From Your Audience
Do you want to discover what distinguishes successful link builders that fail?Even before they develop the material, successful link builders nearly always know who will link to it.Unsuccessful link builders create content based on educated estimates and then wait for an audience to connect to it. This strategy fails most of the time.
This is a long, crucial chapter that includes some competitive SEO research to help you create the groundwork for a successful link-building campaign.
Image Sources :Google
This includes finding the types of content already getting links, the audiences are already linking to them, how to find contact information, and more.
5. Link Building By Outreach
Outreach is a horrible idea.In the SEO world,Outreach has a bad reputation. We’ve almost all been the recipients of dreadful, dreadful outreach emails. The importance of effective outreach cannot be overstated.
Good outreach isn’t considered spam. Good outreach gives value to the individual you’re reaching out to. Good outreach creates connections and partnerships.
Image Source :Moz
Learn the outreach tactics agencies are using for successful link building campaigns, along with detailed tips and real-world email templates to find inspiration in this chapter.
6. Link Building Strategy
Isn’t this why you got here in the first place?
There are a plethora of legitimate link-building strategies available. Which one you choose will be determined by your business objectives, available resources, specialty, and time constraints.
Among the strategies discussed are:
Link building based on content (with examples)
No, guest blogging isn’t dead!
Creating a broken link
Recovering links
Purchasing links is against Google’s rules!
Image Sources :Moz
7. Link Building Metrics Measurement
Will traffic come if you create links?
Building links isn’t something that happens in a vacuum. Measuring the success of your efforts is critical whether you work for an agency, inhouse,generate links for your own projects.
In this chapter, we’ll look at how metrics like Domain Authority, Page Authority, and even PageRank can aid with link creation and reporting.
Image Sources :Moz
Examine how anchor text and raw link counts may or may not affect your link-building efforts.Even the position of the link on the page can be recorded by more powerful link builders!
Table of Contents
More Case Studies on Link Building You Can Refer
It was a lot of fun updating the link building tutorial. Paddy was a delight to deal with, and his knowledge and experience were invaluable.We also wanted to add some real-world examples from some of the industry’s best link builders.
You can also use below resource to know 3 best link building Strategies for 2021 which will really help in your link building efforts.It may sounds weired but worth to consider.
These folks have together established thousands of links for some of the world’s
most successful businesses and campaigns. They willingly shared their knowledge with us, and we’ve interspersed it throughout the guide.What are your best link-building suggestions?
Please let us know in the comments section below and you can learn one of the best link building stretigy guide using below link.
